Most people who reach the point of having a real business to buy have already put in real work — sourcing the deal, building rapport with the seller, working out how to structure and finance it. The gap is almost always the same: nobody taught them how to actually verify the numbers before they commit.
What due diligence actually means
Strip away the jargon and financial due diligence is one question: is the profit the seller is showing you real, and will it still be there once you own the business? Everything on this checklist exists to answer that one question.
The financial checklist
SDE vs EBITDA — know which one you're actually being quoted
If you're buying a smaller, owner-operated business, you'll usually be shown SDE (Seller's Discretionary Earnings) — EBITDA plus the owner's salary and personal add-backs, because the assumption is you'll be the one running it day to day. Larger, management-run businesses use EBITDA on its own. Mixing the two up — valuing an SDE business as if the multiple applies to EBITDA, or vice versa — is one of the fastest ways to badly overpay. See the full breakdown of how multiples work by business type →
⚠️ Red flags that should slow you down — or stop the deal
- Declining revenue with no credible explanation from the seller
- One customer over 20-25% of total revenue
- Add-backs the seller can't or won't evidence
- Financials that don't reconcile between the P&L, bank statements, and tax returns
- A seller unwilling to provide three full years of records
How long this actually takes
For an SME in the $1.5M–$10M range, expect 2-6 weeks once you have genuine access to records — longer if the bookkeeping is disorganised or add-backs aren't well documented going in. Rushing this step to "not lose the deal" is how avoidable mistakes get made.
Run the numbers before you sign
Upload the seller's figures and BuyBuildSell calculates Adjusted EBITDA, flags the red flags above automatically, and gives you the same due-diligence view a buyer's advisor would — free during your trial.
Frequently asked questions
What should I check before buying a business?
At minimum: three years of financials, Adjusted EBITDA or SDE with every add-back justified, customer concentration, the debt schedule, working capital, and related-party transactions. Most deals fall over on the financial side, not the legal side.
What is SDE and why does it matter in due diligence?
SDE is EBITDA plus the owner's salary, personal expenses run through the business, and genuine one-off costs. It's the number that determines what the business actually pays you if you run it — not the number on the tax return.
How long does due diligence take when buying a business?
Typically 2-6 weeks for an SME once you have full access to records, longer if bookkeeping is disorganised or add-backs aren't well documented.
What red flags should stop a business acquisition?
Declining revenue with no explanation, one customer over 20-25% of revenue, unevidenced add-backs, financials that don't reconcile, and a seller unwilling to provide three years of records.
Can I do due diligence myself or do I need an accountant?
You can and should run the numbers yourself first. Bring in an accountant to sanity-check adjusted EBITDA and a lawyer for contracts once you're confident enough to move to an offer.
Related: How to value a business · EBITDA multiples by industry · EBITDA add-backs explained · Asking price vs valuation.